ShareCompartir Want to see what CDC and other health communication and social marketing professionals have done to reach their target audiences? On this page are links to numerous CDC campaigns plus other health communication and social marketing materials and interventions. Seeing what has worked in the past may help you as you develop your health promotion materials and campaigns. No matter the type of relationship, communication can be key to finding the right prevention strategy that works for you and your partner.
The following sections provide selected annotated citations books, book chapters, articles, and websites in the general order of the stages involved in developing and implementing communication campaigns: General Overviews These include texts, edited collections, and reviews of the multiple stages in developing, designing, implementing, and evaluating communication campaigns.
Central to well-designed and evaluated campaigns are identifying and applying appropriate theory. Several of these entries provide a broad range of case examples and applications of the stages and concepts in health promotion and communication campaigns, such as some chapters in Thompson, et al.
Green and Tones provides international cases of public information campaigns, while Lundgren and McMakin focuses on risk communication.
Chapters or articles providing comprehensive reviews include Rice and Atkin which gives considerable coverage to the use of new mediaand several in Thompson, et al.
Rice and Atkinand Witte, et al. Klingermann and Roemmele emphasizes the role of opinion leaders, public officials, and executives in influencing the form and outcomes of campaigns. Emerging theories in health promotion practice and research: Strategies for improving public health.
These include the precaution adoption process, information-motivation-behavior skill, elaboration likelihood, authoritative parenting, natural helper, community coalitions, community capacity, social capital, prevention marketing, behavioral ecological model, applying theory, and future directions.
Public information campaigns and opinion research: A handbook for the student and practitioner. One of its strengths is consideration of communication between executive, legislative, and administrative leaders and citizens, highlighting the role of opinion leaders, public opinion, and media effectiveness.
A handbook for communicating environmental, safety, and health risks. This book discusses a wide variety of approaches to communicating risk, relevant laws, constraints and ethical issues, and the stages in risk communication plans including stakeholders and new mediawith extensive examples and case studies.
Theoretical principles and practical applications.
Advances in theory and research. This state-of-the-art overview describes the broad array of concepts and processes that determine the effectiveness of public communication campaigns. It includes a considerable review of the use of online and digital media in interventions and campaigns.
Handbook of health Communication. Effective health risk messages: It covers a wide range of theoretical foundations fear, extended parallel process, health belief, stages of change, etc. Users without a subscription are not able to see the full content on this page. Please subscribe or login.
How to Subscribe Oxford Bibliographies Online is available by subscription and perpetual access to institutions. For more information or to contact an Oxford Sales Representative click here.A communications strategy is part of your overall campaign strategy and summarises all of the communications within your campaign.
A good communications strategy will include: your campaign aims and objectives the target audiences you have identified . Map accessible communication resources: These include for example, media production skills, access to free air-time or pro bono work by experts, and availability of suitable materials from other (e.g.
international and national-level) campaigns. With this viral initiative, Coca-Cola shared a personalized brand experience with their consumers in one of the greatest global communication campaigns ever to be launched, reaching people from all parts of the globe.
They got PR hits worldwide, millions of mentions and pictures shared on social media. Apr 02, · Health communication and marketing campaigns that promote positive behavior change are a cornerstone of public health and behavioral science. Designing and implementing quality campaigns on a tight budget and in an urgent timeframe is a challenge that most health communication professionals share.
May 02, · Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these. Communication, Public Discourse, and Road Safety Campaigns: Persuading People to Be Safer (Routledge Studies in Rhetoric and Communication Book 20).