Here are some of the questions that you should answer in developing your distribution strategy:
Process — Marketing Mix Process Process as part of the marketing mix Process is another element of the services marketing mix or 7Ps. There is a number of perceptions of the concept of process within the business and marketing literature. At each stage of the process, marketers: Deliver value through all elements of the marketing mix.
Process, physical evidence and people enhance services.
Feedback can be taken and the mix can be altered. Customers are retainedand other services or products are extended and marked to them. The process itself can be tailored to the needs of different individuals, experiencing a similar service at the same time.
Processes essentially have inputs, throughputs and outputs or outcomes. Marketing adds value to each of the stages.
Take a look at the lesson on value chain analysis to consider a series of processes at work. There are a number of types Product process mix processes. Technological processes include the process of manufacturing goods and adapting them for the needs of clients.
For example Rolls-Royce motor cars will build a Phantom which is adapted to the requirements of each individual client. There are also electronic processes which include things like Electronic Point-Of-Sale EPOSbarcodes on products which are scanned on phones or by checkout people and other means such as loyalty cards.
Processes include direct activities and indirect activities. Direct activities add value at the customer interface as the consumer experiences the service. Many processes are supported by indirect activities, often known as back office activities, which support the service before, during and after it has been consumed.
Another view is that marketing has a number of processes that integrate together to create an overall marketing process, for example — telemarketing and Internet marketing can be integrated. A further view is that marketing processes are used to control the marketing mixi.
All views are understandable, but not particularly customer focused. Going on a cruise — from the moment that you arrive at the dockside, you are greeted; your baggage is taken to your room. You have two weeks of services from restaurants and evening entertainment, to casinos and shopping.
Finally, you arrive at your destination, and your baggage is delivered to you. This is a highly focused marketing process, and is an example of the importance of process in enabling delivery of the customer proposition.
Another way of looking at this example is that there is end to end service support, which has enabled transactions between the company and its customers. There are other ways in which the process supports the customer experience as we will see from the next section.
Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals.
View all posts by Tim Friesner Posted on.Process is another element of the services marketing mix or pfmlures.com is a number of perceptions of the concept of process within the business and marketing literature. Some see processes as a means to achieve an outcome, for example – to achieve a 30% market share, a company implements a marketing planning process..
At each stage of the process, marketers. The Product-Process Matrix Operations Management Homework and Assignment Help, Homework and Project Assistance The Product-Process Matrix The relationship between the different types of processes and their respective volume requirements is often depicted on a produc.
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Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. For example, your company may sell multiple lines of products. Your. We offer a variety of open top, hinged lid top and sealed vapor tight mix tank setups depending on your application requirements..
We typically offer 4 categories of blending vessels depending on your needs: Industrial duty (typically FDA PE polyethylene process vessel for general blending of fluids and solids into liquids) ; Sanitary duty (PE and PP sanitary agitated vessels. The product-process matrix is a tool for analyzing the relationship between the product life cycle and the technological life cycle.
It was introduced by Robert H. Hayes and Steven C. Wheelwright in two classic management articles published in Harvard Business Review in , entitled "Link.